Not long ago I wrote about social media and the importance of a dialed-out LinkedIn profile. Sadly, mine still suffers from a horrible lack of attention, but that is what it is. For now, I’d like to talk about a couple of other applications, starting with Twitter.
If you’re unfamiliar with Twitter, think of it as an instant messenger tool like Yahoo Messenger, AIM and so on. With a catch. With Twitter, users are limited to 140 characters per message. That means each “Tweet” needs to be focused and to the point. One of my colleagues blogged about this focus, and how remarkable it can be for your state of mind, but I can’t seem to find the post. When I do, I’ll re-post it; it’s definitely worth reading.
At any rate, in addition to Twitter there is now, as of yesterday, another application on my desktop. It’s called Yammer. For the most part it’s just like Twitter, but without the character limit. The difference, from what I understand, is that Yammer is used primarily in a corporate environment. Kind of like an IM for your company.
Of course, this app really only works if you have colleagues you’d actually like to IM with. But, in that regard, I’m a lucky guy. I work with some incredibly smart people who have the bad taste to also be pretty interesting. There are worse places to work, is what I’m saying.
But that’s the problem.
Yesterday I realized that a single conversation (where to go to lunch and the sheer yummi-ness of a sandwich shop called Which Wich) had migrated to both platforms. Sure, it doesn’t seem that interesting of a topic, but, again, you should talk to some of these folks.
I’m Tweeting. I’m (Yammering?). Basically, I’m losing my mind trying to keep up. And I was getting absolutely squat done on the multiple projects I had in my desk. Ultimately, I took a bit of direction from another gent who, when he gets bogged down, has the good sense to simply log out of everything that’s a distraction, put on his headphones, and get to work.
So what do you do when your focus seems to be slipping?