Take a closer look

jaguar

Not long ago my buddy Tim did something interesting. Basically, he asked his readers to think about an image – specifically the tasty little automotive morsel you see above – and offer suggestions on how he could use it in a post. It was a good idea. Not only did it give him the opportunity to shake things up a bit and have fun, it also provided a fairly cool way to interact with his readers. 

I offered my two cents with the following ideas::

  • Classic vs new approaches (in sales, marketing, relationships, whatever) and how sometimes tried-and-true is better (or not)
  • Implications of perception
  • What can be conveyed with a single image
  • What new icons are being established right now

A couple of good ideas in there, right? More the fool, me. In his maniacal consistent effort to get me writing on this blog with a bit more frequency, Tim pulled a fast one: “Why don’t you write a post about it?”

Balls.

Over the last week I’ve had multiple false-starts; writing about how we recognize or define beauty to dialing it back and examining fond memories of my first set of wheels. But each time I kept getting pulled back to the image of the car.

But not the Jaguar.

Me, I keep thinking about the beat-up POS peeking out from behind the corner and wondering what the story is there. And as I didn’t even see that humble little auto the first dozen or so times I looked at the picture, I started thinking about just how often that happens.

Meaning, given the massive amount of information we see or hear or read every day, culling that stream into bits or chunks we can deal with absolutely makes sense. And the structure of online data only reinforces that scan/discard process.

I’m not railing against technology here – a clearer example of tilting at windmills I couldn’t imagine – but I do have to wonder: what are we missing?

Photo by PedroSimoes7 

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2 comments

  1. Good stuff, sir. I had never noticed the other car, either. You’re positively Sherlockian here.

    Oh, and it’s not “a bit more” frequency that I’m looking for.

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