BK Seven Incher

Bad advertising, courtesy of Burger King

Burger King Ad

I came across this not long ago and sometimes I’m just lost for words.  Not only did a creative team come up with this idea, such as it is, they actually had the stones to take it their creative director. That CD then took it the account rep. Finally, once all was said and done, the agency gathered up their storyboards and mock-ups and pitched it to the client.

Who, for reasons passing understanding, somehow said yes.

Now don’t get me wrong – I’m a former Marine and a long-time bartender, so sketchy humor is essentially part of my genetic make-up – so I’m not offended with the ad. At least not in the traditional sense. I’m simply left, pardon the pun, with a really, really bad taste in my mouth.

I’v said this before, and I’ll no doubt have countless opportunities to say it again, but there is some absolutely horrible advertising out there. Ads that don’t really do much more than lean on a dick joke to one degree or another and then exit stage left.

And maybe most people don’t expect much more. They’re just ads, right?

Except they’re not. Not when they’re good. There are some absolutely phenomenal ads that have been written and produced that not only manage to make us think, or smile, or talk to one another; they represent a business or product in such a way that we consumers choose to do business with them. Gladly.

But doing both is hard, and because of that you get crap like the Burger King ad pictured here. On the other hand, you can find an example of a banner ad that rocks here. What are some great/horrible ads you’ve seen?