Marketing, poetry, and a righteous Virgo

When it comes to music, over the years I’ve traditionally gravitated towards female artists. Not sure what it is. Of course there are the exceptions – I’m always up for a playlist of Iron and Wine, Depeche Mode, or Silversun Pickups – but for the most part women vocalists seem to resonate with me in a way I can’t quite explain.

Apparently, I like women writers, too.

There’s a site I try and visit a few times a week, especially on Thursday, under the handle of Communicatrix. The author of this blog is a lovely writer named Colleen Wainwright, and I very much encourage you to check her out if you get a few minutes. 

Okay, check her outmight be inappropriate, but you should at the very least read her blog. Seriously.

In addition to serving up thoughtful, funny, and relevant posts, she’s also a complete freakin’ joy to read. No kidding. Side note – jumping around her site this morning I stumbled across something (an older post that’s absolutely, serendipitously, perfect for a situation that’s going on right now in my life) that I imaigine I’ll be writing about soon. But that’s for later.

For now, know this: every Thursday she posts a poem. The topics vary, but the writing is ALWAYS well worth you time. Last week’s poem dealt with Marketing (what pays my bills) and one verse had me nodding my head and smiling. And even though we markters aren’t always successfull at this, her message was right on point.

Marketing
is the truth of you,
translated
into the language of them:
in the room
on the page
over the air.

You see, it’s when the truth shifts to messages or ads filled with what we marketers think you want the truth to be that we find ourselves in trouble. And it happens all too often.

Photo by Peter Rivera